How to Win an Event Bid with Geography: Insights from Université Laval’s Experience

In the competitive arena of hosting international conferences, leveraging unique expertise and strategic partnerships can make all the difference. Université Laval's Faculty of Forestry, Geography, and Geomatics recently demonstrated this by securing a $22,900 grant to support bringing the prestigious International Geographic Union (IGU) Regional Conference to the Québec City Convention Centre in August 2018. This accomplishment underscores the critical role that geography and related disciplines play in winning event bids.

Leveraging Geographic Expertise

Geography is not just about maps and landscapes; it plays a pivotal role in strategic planning and development, especially when it comes to hosting international events. The faculty at Université Laval used their expertise to highlight how Québec City's geographic features and logistical advantages make it an ideal location for the IGU Regional Conference. By showcasing their deep understanding of regional geography, they were able to convincingly argue the benefits of choosing Québec City over other locations.

Academic Excellence as a Bidding Asset

The academic prowess of Université Laval's faculty provided an additional edge. As a recognized leader in geography and allied fields, the faculty offered insights into innovative environmental and spatial studies that aligned with the conference’s themes. Their involvement assured attendees that the event would not only meet logistical needs but also offer enriching academic exchanges and discussions.

Collaborative Partnerships

The collaboration between Université Laval, the Québec City Convention Centre, and various stakeholders, such as tourism boards and local businesses, was crucial in securing the grant. By presenting a united front, these entities demonstrated their commitment to making the conference a resounding success. This holistic approach is a testament to the power of strong partnerships in the bidding process.

The choice of accommodation can considerably impact the success of a conference. With a range of quality hotels located conveniently near the convention centre, Québec City assures comfort and convenience for international delegates. This ease of access not only enhances the user experience but also strengthens the location’s bid credibility by ensuring all logistical elements, from sessions to lodgings, are seamlessly integrated.